Advisor Network Now Growing — Join Us

Insurance
Made Human.

Real coverage. Real guidance. Health, life, Medicare and more — explained like a human, for families, the self-employed, and small business owners.

Find Your Coverage Build With Sonas
✓
No pressure. No jargon.
✓
Real strategy. Real results.
✓
You keep 100% of your commissions.
100%
You Own Your Book
3
Ways We Can Help
#1
Road Map. Shared Freely.
0
Hidden Fees or Quotas
∞
Room to Grow
🌱 Sonas Today
Health & Life Coverage · Family Protection Plans · Small Business Benefits · Retirement Planning · Advisor Positions Available — Apply Today · Estate & Legacy Strategy · Group Health for Growing Teams · Disability & Income Protection · Alternative Assets Education · Guided by People Who've Built It · Health & Life Coverage · Family Protection Plans · Small Business Benefits · Retirement Planning · Advisor Positions Available — Apply Today · Estate & Legacy Strategy · Group Health for Growing Teams · Disability & Income Protection · Alternative Assets Education · Guided by People Who've Built It ·
🌿

"Sonas" is the Gaelic word for happiness, prosperity, and a life well lived. It's not just a name — it's what we're actually working toward, together, with every family and business we serve.

The Sonas Philosophy  ·  Prosperity. Purpose. Legacy.
What we offer

The right coverage for wherever you are in life.

Whether you're protecting your family, growing a business, or planning what comes next — we'll help you find the right strategy without the overwhelm.



⬛

Health Insurance

Finding the right health plan shouldn't feel like a full-time job. We sort through the options and find what actually fits your family and your budget.

Learn more
◆

Life Insurance

If something happened to you, would your family be okay? We help you answer that question — and put a plan in place so the answer is always yes.

Learn more
▲

Disability Protection

Your ability to earn is your most valuable asset. If illness or injury sidelines you, this coverage keeps your life on track while you recover.

Learn more
◈

Dental & Vision

Complete, affordable dental and vision plans for individuals and families. Sometimes the basics matter most — and we make sure you're covered.

Learn more
✦

Accident Coverage

When the unexpected happens, this coverage fills the gap — covering costs your health plan doesn't so one accident doesn't derail your finances.

Learn more
⬟

Long-Term Care

Planning ahead for long-term care protects both your savings and your family. We'll show you how to prepare — without draining everything you've built.

Learn more
◆

Employee Benefits

Great benefits attract great people. We help small and growing businesses offer competitive packages that retain talent without breaking the budget.

Learn more
▲

Group Health Coverage

Your team deserves good healthcare. We find group health plans that work for your business — fully insured, level-funded, or self-funded depending on your needs.

Learn more
⬛

Key Person Insurance

What happens to your business if you lose a key team member? This coverage protects your continuity, your capital, and your clients — just in case.

Learn more
✦

Executive Benefits

Reward your leadership team with benefits beyond the standard package. Deferred comp, SERPs, and executive life strategies that retain the people who matter most.

Learn more
◈

HR Solutions

Benefits administration, compliance, and open enrollment — handled. We help small businesses operate like big ones without the overhead.

Learn more
⬟

Buy-Sell Agreements

Business partnerships need a plan for every scenario. We help structure buy-sell agreements funded by life insurance so transitions are always fair and clean.

Learn more
▲

Retirement Planning

Retirement should feel like freedom, not uncertainty. We help you build a retirement strategy that doesn't rely on Social Security alone — and actually gets you there.

Learn more
✦

Estate & Legacy

What do you want to leave behind, and for whom? We help you structure your estate so your wealth reaches the right people — without unnecessary delays or taxes.

Learn more
◆

Annuities

Guaranteed income you can't outlive — no matter what the market does. Annuities give you certainty in retirement when everything else feels uncertain.

Learn more
⬛

Alternative Assets

Gold, silver, and digital assets as part of a thoughtful strategy — not speculation. We help you understand how these fit into a complete financial picture.

Learn more
◈

Wealth Preservation

Building wealth is one challenge. Keeping it — across market cycles and tax changes — is another. We help you protect what you've earned for the long haul.

Learn more
⬟

Business Succession

When you're ready to move on, your exit should be as planned as your growth. We help business owners build an exit strategy that reflects what they've built.

Learn more
Our approach

How we help you get where you want to be.

We don't start with products. We start with people — where you are right now and where you're trying to go. Then we build a plan around that.



Start the conversation
01

We listen first

No scripts, no pressure. We ask about your life, your goals, and what keeps you up at night — then we actually listen to the answers.

02

We build a strategy, not a sale

Every recommendation is built around your situation — not what earns the most commission. Strategy comes first, products come last.

03

We explain everything clearly

No jargon. No fine print surprises. You'll understand exactly what you have, why you have it, and what it does for you.

04

We stay in your corner

Your situation changes. Your coverage should too. We check in, reassess, and make sure your plan still makes sense as life evolves.

Who we work with

We show up for all kinds of builders.

Our clients are working parents, entrepreneurs, small business owners, tradespeople, professionals, and anyone building a life worth protecting.

👩‍💼

Working Professionals

Individuals and dual-income families who want real coverage without the confusion.

🏗️

Trades & Contractors

Roofers, electricians, HVAC owners — hardworking people who need serious protection.

🏢

Small Business Owners

Entrepreneurs building teams who want to compete on benefits without the big-company budget.

🌱

Growing Families

Parents and growing households building financial security for the people they love most.

Free guides

Answers to the questions you've been Googling.

Plain-language guides built for people who want to understand their options — not wade through insurance jargon.

Industry Guide

Benefits for Trades & Contractors

How small contractors compete for talent using benefits that rival Fortune 500 packages — without the budget.

Protection Guide

What Happens If Your Income Stops?

The disability coverage gap most self-employed people don't know they have — and how to close it before it's too late.

Wealth Education

Gold, Metals & Your Portfolio

How thoughtful investors think about inflation hedging and diversification — explained simply.

Business Guide

Using Benefits to Keep Good People

The small business playbook for attracting and retaining great employees through smart benefits strategy.

Browse all free guides
Our story

Guided by someone who's been where you are.

Kurtis Bay didn't come from a financial services background. He came from building real companies — brick-and-mortar businesses, startups, partnerships. He's been through the uncertainty, the growth, and the exits. He knows what it feels like when the stakes are real.

That experience is what drives how Sonas operates. Not as a sales machine — but as a guide. Someone who understands what business owners, families, and independent professionals actually face, and who has a road map that works.

Every advisor on the Sonas team gets that same road map. No secrets, no gatekeeping — just a framework that's been tested in the real world and a team that's genuinely rooting for you.


Start a conversation
Kurtis Bay
Kurtis Bay
Founder — Sonas Insurance · Aeiro.co · Maranatha Capital Partners

Entrepreneur, builder, and the person behind the Sonas framework. Multiple companies built and exited. Every road map shared freely with the people he works with.

+
Join the team
Advisor positions available

We're growing — and we're looking for people who want to build something real. See what's possible below.

For advisors

Ready to build something that's truly yours?

Sonas is expanding — and we're looking for people who want real ownership of their career, their clients, and their future. No desk fees, no quotas, no gatekeeping. Just a proven framework and a team that wants to see you win.

100%
You Own Your Book
0
Hidden Fees or Quotas
Top
Carrier Access
∞
Room to Grow
✓

Your clients, your relationships. You own your book of business — nobody can take that from you.

✓

A brand that opens doors. Market under Sonas and show up with institutional credibility from day one.

✓

The full road map. The same framework used to build and exit multiple businesses — shared with you freely, no strings attached.

✓

Income that compounds. Renewal income, override income, and a book of business that grows in value over time.

✓

A team rooting for you. Not a quota to meet. Not a manager tracking your calls. A community that genuinely wants you to succeed.


See the full opportunity

Not sure where to start? That's exactly what we're here for.

No obligation, no pressure — just a real conversation about where you are and how we might be able to help.

Let's talk Browse our services